Terms and Conditions:

All usage of our images is subject to Photo Vision International License Terms & Conditions

Pricing Guidelines:

Pricing an image in the stock photography industry is generally based on how much exposure an image will receive in a specific usage or campaign. Exposure is based on several factors, all of which need to be blended together to create a nearly infinite array of potential pricing scenarios. Most of this could be fairly intuitive if you think about it as though you were marketing your own product or service (which in our case happens to be photography). For a specific marketing budget, you always try to get the largest image, the highest press run, and the more prominent display space; in other words, the more exposure you would hope to receive. Our pricing is the opposite side of the coin, the more exposure, the higher the price. Some of the factors to keep in mind are:

The media in which the image will appear are all priced according to lifespan and impact. A billboard has large visual impact with a shorter lifespan. A newspaper ad has less lifespan and visual impact (generally) than a similar size of magazine ad. An image on the cover of a brochure has more impact than an image on the inside of a brochure. The combination of lifespan and impact create a specific baseline for the exposure.

Size of image versus size of Ad / Page:

How large the image will be used, i.e.: 1/4 page, 1/2 page, full page, cover.
The larger the percentage of the total ad or page that an image takes up, the more exposure it is receiving. In large part, this is because there is less chance for another image or body of text to compete with it for your visual attention. Inversely, the more competition, e.g., other images on the same ad/page, the less exposure the image is credited with having.

Press Run or Circulation:

The circulation of the publication in which the image will appear. This is fairly straightforward, the higher the press run or circulation for a specific media, the higher the exposure. Where it gets more complicated is when you have an ad placed in multiple magazines with multiple insertions. Eventually, the exposure saturates itself so the pricing flattens out above a certain amount.

Usage length:

How long you will need to use the image for. One month, 3 month, 6 month, one year, three years, etc.